Your content strategy is the guidepost that ensures you create the right content and distribute it across the right channels. And while your experience and industry knowledge play a big role in crafting your content marketing strategy, there’s still room to improve efficiency.

With the help of artificial intelligence (AI), you can improve your content strategy creation process. By using AI to start brainstorming and laying out your strategy, you can save time better spent on optimizing content, identifying opportunities, and analyzing data for insights.

Let’s look at some ways you can use AI for content strategy, its benefits, and how Jasper AI is one of the best AI tools for strategy.

What role does AI play in content strategy?

Depending on how you use it, AI can play a significant role in content strategy. AI tools help you summarize and analyze data, do SEO research, identify trends, and even brainstorm content topics. 

Specialized AI tools even provide insights into the types of content that work best for your audience, when and where you should publish that content, and how best to optimize it for engagement.

Why you should use AI in content strategy

Using AI for content strategy has a number of benefits, including:

• Improves content performance: AI helps you identify high-performing content and update your content strategy based on those insights.
• Increases engagement: AI helps you personalize your content and identify ways to make it resonate with your audience, which improves engagement.
• Saves time: You can use AI to automate parts of the content creation and distribution process so you and your marketing team can focus on other aspects of your strategy.
• Saves money: AI automation also helps your team save money on labor and potentially other expenses such as automation and content production software.

8 Ways to use AI in content strategy

Sold on using AI for content strategy? Here are 10 different ways you can add AI to your content strategy creation process.

1. Research content topics

AI analyzes search engine data and social media trends to spot relevant topics that appeal to your target audience. 

By providing AI with a description of your buyer persona and their needs, it can brainstorm dozens of topics in a matter of seconds. Pick and choose those that best match your content strategy and add them to your editorial calendar.

2. Optimize your content

You can use AI to research SEO keywords and metadata based on your content topics. Take it up a notch further by asking the AI to write meta titles, headlines, and meta descriptions for you—even if the AI doesn’t strike gold, you can riff off what it generates.

AI can also analyze content performance data. By using AI to aggregate your analytics and pull out key insights, you’ll likely save yourself hours of work digging through the numbers on your own. 

3. Create content

Use AI to write content outlines, headlines, and even articles. By using machine learning algorithms and natural language processing, AI can easily create even a full blog post in under five minutes. (Just be sure to edit and add your human touch to any AI-written content to avoid potential issues like Google flagging your content.)

Other AI, like Jasper, take this a step further by offering a full-suite content editor. Along with generating outlines and content, Jasper also adds custom AI-generated art to save you time spent searching for featured images.

4. Curate content

Some AI tools specialize in curating relevant content from sources across the internet. This is helpful if you use content curation to share relevant information and thought leadership pieces your target audience might enjoy.

5. Personalize your content

AI has access to huge amounts of online data, and that can include information about your target audience and current customers. By analyzing data like demographics, browsing preferences, needs, and interests, AI can recommend different methods and strategies for personalizing your content.

P.S. Hop into one of our live Jasper 101 bootcamps to learn how to use AI to create personalized content for multiple channels in no time.

6. Distribute content

You can use AI’s analytics power to pinpoint the best days of the week and best times to distribute your content. Better yet, you can use AI to analyze engagement across all your distribution channels to spot trends and the best channels to post to for maximum reach and impact.

7. A/B test your content

A/B testing allows you to test different designs, page structure, and even copy to see what resonates best with your audience. Use AI to brainstorm and generate variations to test—or use it to analyze the results and discover insights.

8. Engage customers with chatbots

Chatbots are an easy way to engage with your customers and assist them with problems in real time. Rather than having your audience sift through forum posts or how-to guides, a chatbot can analyze a question and deliver an appropriate response.

How Jasper helps improve your content strategy creation process

Jasper AI boosts your content strategy by automating some of the key tasks involved in creating and implementing your strategy. These automations include:

• Brainstorm new topic ideas to add to your editorial calendar
• Brainstorm headline ideas
• Create outlines for copy briefs, including headers and bullet points
• Write meta titles and descriptions
• Generate social media content
• Craft email subject lines and newsletter content
• Create custom images to use in content
• Write first drafts for both short- and long-form content
• Write landing page copy and calls to action (CTAs)

Jasper can also be trained to write in your brand voice and style. This means there’s one less thing to check on when Jasper generates ad copy, headlines, or blog posts.

As you can see, Jasper is your best brainstorming buddy, writer, and designer. Think of Jasper like a coworker—ready to help with whatever aspect of your content marketing strategy you’re working on.